Semiotics and LIIAR Analysis

Semiotics and LIIAR Analysis

Language - Codes and conventions used within different media to convey messages to the audience. Including the content, theme and purpose of a print base text. Media language helps the audience understand the layout, instructions, etc.

Institution - Any of the organisations responsible for the production marketing, distribution or regulation of media texts. Institutions regulate and structure media attitudes.

Ideology - A set of attitudes, beliefs and values held in common by a group of people. Ideology allows society to understand messages and meanings of messages.

Audience - Groups or individuals targeted by procedures for the intended audience that will consume the text. Marketing certain choices to satisfy and please the intended audience.

Representation - The process whereby the media construct versions of people places and events in images, words or sound for transmission through media texts to an audience.

Denotation and Connotation - The denotation is what you see in front of you, what is actually shown on the page or the screen. The connotation is the meaning(s) we infer from the object that we see in front of us, the hidden meaning behind the object itself. In the image to the right you can see that the denotation is the white rose. The connotations of the rose may be of purity and innocence, as well as life and light.

To start of with commenting on the language of the advert and how that is used to interest the target audience. The language used in the advert is language that you would expect in any perfume advert. Some of the conventions included in the advert are the model, who is centered and looking directly at the audience through direct mode of address, which attracts the audience because it makes it seem that she is looking at her audience and therefore it draws them in.  The advert also has the name of the institution, which is also centered and displayed in large and bold font. The colours used in the advert are colours that you could expect in such advert, they are bright and very effective in portraying the model in an angelic form, especially with the shining white light coming from the window behind her. All the flowers behind her are all of these colours. The white and light pink colours have connotations of purity and innocence, which sets a set of values, beliefs and attitudes which are held in common with the target audience. The bottle of perfume that she is actually holding is very large, not the actual size of a bottle of perfume. This is done to make the model look smaller and thinner in comparison, which is how a lot of woman would want to see themselves.

The audience of this advert would probably be women aged between 16 and 25. The advert would attract them because the model used in the advert is a woman of  that age and she is looking elegant and angelic like, and the target audience would want to feel like that so they may buy the product for this reason.